8 Korean Beauty Secrets You Should Definitely Know

cc licensed ( BY SA ) flickr photo shared by Kim Min Ai

SuZy Bae

Koreans spend a great deal of time and money in nurturing their skin and are known to be very skin conscious.

All over the world people envy Korean beauties because of their looks and skin. In fact, when Korean Actress Go Hyun Jung published her beauty secrets in a documentary titled ‘Go Hyun Jung’s Texture’, it was a best seller & all copies were sold out within two days of its launch in 2011.

Here are few Korean beauty secrets & tips to get a gorgeous looking healthy skin. 

1. Adequate Hydration:

Koreans believe that drinking lots of fluids helps to add a healthy glow to their skin, hence they start their day by drinking a cup of water & splashing their face with cold water for a few minutes. Fruits & vegetables are the most important part of their meals & they consume foods with very less sodium to maintain the hydration in their body.

2. Regular Cleansing, Toning & Moisturising:

They have a unique way of applying skin care products because they believe it yields better results.

Cleansing : Korean actress Suzy Bae talks about the ‘424’ technique, where you must clean your face with an oil (coconut, almond or any cleansing oil) for 4 minutes , follow it with a foaming cleanser for 2 minutes & then rinsing your face for 4 minutes, start with lukewarm water ending with cold water to close all opened pores.

Toning: Koreans prefer tapping the toner with fingertips for better absorption.

Moisturising:  By rubbing the hands together, the product is warmed on the fingertips & then applied all over the face in an outward & downward manner. 

3. Face Pack/ Mask/ Sheets:

Korean face sheets are infused with ingredients that were tried & tested by their ancestors and today they are most sought out skincare product all over the world. A routine of using two masks – a cleansing mask & a nourishing mask simultaneously once a week helps reduce the puffiness of the face. Using a mask made up of silkworm cocoon powder called baekgangjam helps in achieving white skin. Besides this, homemade masks with egg white & honey mixture are an all time favourite. 

4. Neck Care:

Actress Go Hyun Jung applies her neck cream from jawline to décolletage as stated by her in her documentary for it to be more affective. 
 

5. Beauty Sleep:

Sleeping for at least 6 – 8 hours is as important for a healthy skin. 

6. Skin Care Products:

Asian brands are gaining more popularity these days all over the world for their good properties and Koreans use about 10- 20 products each day for their skincare. 

7. Facial Stretching Exercise:

This is a common practice among Korean actors & actresses, where ‘Ma Me Mi Mo Mu’ is repeated 10 times for exercising their lip & cheek muscles. In addition to this, co-ordinated stretching of facial muscles with breathing is also recommended. 

8. Subtle Make-up:

Koreans keep it simple.

• Eyes are kept minimal with warm hues over the lid, lined by a black eye-liner.

• Loads of mascara for the lashes

• Eyebrows are kept tidy with brow gel

• A hint of pink for flushed cheeks

• Natural colours for luscious lips
•  

Remember, the most important Korean beauty secret is Less Make-up, More Skincare.
Hope you find this article useful.

Source : http://www.stylecraze.com/articles/8-korean-beauty-secrets-you-should-definitely-know/

ADVERTISING TASK

ADVERTISING TASK 2

ADVERTISING is mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas.
The idea is to drive consumer behavior in a particular way in regard to a product, service or concept.

Definition of advertising

Advertising is the paid, impersonal, one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods, services or ideas.

Any mass medium can deliver advertising. Some random examples:

newspapers, magazines, radio and television broadcasts, films,websites,etc

Difference Between Commercial Advertising And Non-Commercial Advertising

Commercial and non-commercial advertising are both strategies that are designed to reach the public and motivate them to become more interested in the subject matter of the advertisements. While sharing a common goal, that of generating consumer interest, the two forms of advertising do focus on different types of products. Essentially, commercial advertising has to do with selling goods and services, while non-commercial advertising is more about providing information and motivating people to act after being exposed to that information. There are examples of campaigns in which marketers combine elements of commercial and non-commercial advertising to create an approach that both informs and motivates consumers to buy.

Understanding the difference between commercial and non-commercial advertising involves identifying the purpose for the advertisements. With commercial advertising, the idea is to sell something to a consumer that will allow the manufacturer of the product to earn a return from that sale. Advertisements for consumer goods like electronics, food products, and even vacation packages are all marketed and sold as part of a commercial advertising campaign.

By contrast, non-commercial advertising is about sharing information that hopefully people will put to good use. For example, a non-profit may implement an advertising campaign to increase public awareness and education about a certain health issue. As part of the advertising, information about what the disease is, who it can affect, and how it can be treated may be included. In addition, information on how people can help the non-profit spread the information and also promote further research is also likely to be shared. In this scenario, information is being sold, but there is not necessarily an expectation of receiving monetary compensation for the effort, although this type of campaign does normally motivate some people to donate funds for research or to the sponsoring non-profit.

When thinking of the difference between commercial and non-commercial advertising, it is often easiest to consider the former as being targeted to generate sales and revenue. At the same time, the latter is focused more on educating people and providing them with opportunities to act on that acquired knowledge. In some cases, the lines between commercial and non-commercial advertising will blur somewhat, with some manufacturers of goods and services using an advertising strategy that is intended to inform and educate while also promoting a product for sale. This hybrid approach to the advertising task can in fact be very successful, in that the effort to educate consumers will often equip them to make informed decisions regarding the product or products offered, which means they are more likely to be satisfied with the purchase, as long as the product does in fact provide the benefits mentioned in the advertising.

Examples Of Public Service Advertisements

source :  http://www.wisegeek.com/what-is-the-difference-between-commercial-and-non-commercial-advertising.htm#didyouknowout

http://www.uncp.edu/home/acurtis/Courses/ResourcesForCourses/Advertising/AdvertisingWhatIsIt.html

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